The Smartest Secret Santa Gift for an SEO Consultant
Let’s talk about the annual corporate ritual of Secret Santa. It’s a minefield of questionable choices, forcing you to buy a gift for a colleague you might only know through their oddly specific Slack emojis. And if you draw the name of someone from the SEO team, the difficulty level skyrockets. What do you get for the person who spends their day trying to read the mind of an algorithm? My initial thought: you don't. You get them a gift card and call it a day. But that’s lazy. The real power move is to find something that is not only within the paltry $25 budget but is also sharp, specific and genuinely useful. You need a gift that demonstrates you have a clue, even if you don’t fully understand what "crawling and indexing" means. I’ve found the answer and it’s not another piece of tech. It’s a book. But not just any book. It's the " SEO Word Search Puzzles: Find SEO And Digital Marketing Terms and Keywords" by Chris Alick. It's a brilliantly simple c...